• Customer experience masterclass

    55m 29s

    While COVID-19 is changing the sporting landscape, one thing will not change: consumer behaviour is governed by emotions, and customer experience is critical to the retention of people in sport and active recreation. This live stream recording was part of Vicsport's Talks series that explores what customer experience is and how we can plan amazing experiences. There are case studies and takeaway resources. 
You can download the full transcript here.