September 2018

Humans in Sport SA

What we did

We created a digital platform through Facebook and Twitter, and associated campaign that inspires people to share images and stories about South Australian sports people who can help inspire a sense of unity, strength, inclusion and respect among all people in the state.

Humans of Sport in SA (HOSiSA) shares stunning photographs and videos and captivating stories to help people understand that everyone has a role to play in the success of sporting communities, regardless of their race, gender, religion or mental or physical attributes.

Peak bodies assisted HOSiSA by contributing to a video that used high-profile athletes from various codes who promoted the idea of inclusion.

Why we did it

We ran a pilot study to examine inclusive practices in South Australian sport and recreation club. The study aimed to determine club readiness and explore the beliefs and perceptions of the club communities.

Of the key themes that emerged, the most significant was that the biggest barrier to participation is generally the lack of confidence of those already in sport to engage with people living with disability. Although 93 per cent of those surveyed saw the benefit of this engagement and interaction, 73 per cent said they did not have knowledge or training in disability.

We developed the HOSiSA campaign to building the confidence of those in clubs and recreation to engage with new and diverse groups. It attempts to normalise what is different about each of us.

How we know it worked

We are changing the narrative around inclusion and respect in sport to one that focuses on each person’s unique story and challenges.

Our Facebook page has received 3698 likes and we have an achieved an average engagement rate of 6.8 per cent, which is six the times the average for a Facebook page with less than 5000 likes.

Videos on our page have reached more than 390,000 people and have been viewed 161,000 times.

One in two South Australians (730,000 people) have seen our posts about inclusion in sport, and 69,177 have interacted with those posts.
Anecdotally, women or gender topics seem to be the most popular, closely followed by race/religion and disability.

The next phase of our evaluation will seek to correlate change in community behaviours around inclusion.